Our Process

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Pre Production 

We encourage all architectural clients to scout the location with Sean personally and explain the design content, challenges and other nuances of the project. Bring the blueprints and we can make notes. After listening and discussing all the requisite information we’ll organize our team and equipment necessary for the production.

An understandable question we are asked regularly is, "What are your rates?" Our rates are custom tailored to meet your needs. We combine high level production and a solution oriented approach that guarantees a perfect result for your budget. A few questions to start with: What is the main use of the images and do any additional uses come to mind? Is budget or quality more important to you? Do you have a list of shots prepared? Where is the location? Who is the onsite contact at the location? Is there a prompt deadline?

Additionally, there are key parts in production that are often overlooked and need to be organized during this time. Some may not apply: location scouting, prop styling, wardrobe styling, hair styling and make-up artistry.

Production

Production is the time spent on location when the photographs are captured. Everything tends to speed up and master problem solving occurs. Work during the production requires a very disciplined use of time and an acute attention to detail.

Similar to an architect so much of what we do during production is figuring out how to incorporate the light, color and shapes in the space. We use the orientation of sunlight and shadows to guide us around the location for every photograph. When needed we create our own light and shadows. We explore and balance the colors in the space so the image looks best. We'll often return to a project site repeatedly to capture different seasons, stages of plant growth and angles of light.

Our equipment will always be organized and the location will be left exactly how it was as we arrived. The images are digitally stored and displayed on a computer as we shoot. We prevent problems by strategizing and executing plans for retouching during production. We love problem solving. 

Post Production 

The post production process is a completely different animal. In post production the images are backed up, categorized and stored in an organized library. Then the digital negatives are processed and fine tuned until they're ready to be retouched. 

Even when an image is close to perfect there's typically some retouching that needs to be done. Using our professional discretion we'll decide how much retouching an image requires. Retouching is a fine art and it takes time. It's a valuable part of the process and it's dependent on expert photographic technique. 

Once all the images are processed and retouched an online gallery or file will be created containing the final images. You will be able to view and download original full resolution, high resolution, and/or web-sized versions of the image(s).

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"The image of architecture, not the experience of architecture, becomes the basis for recognition." 

- Cathleen McGuigan, Editor in Chief of Architectural Record

 

 

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